Corporate Finance & Enterprise Value Advisor

Primera Capital is a boutique advisory firm working with founders, shareholders, and boards of mid-market businesses on high-impact financial and ownership decisions.

We focus on transactions and advisory mandates typically from R30m+.

Strategic Clarity


Financial Rigour


Structured Deal execution

We work as a hands-on partner across the full transaction lifecycle.

Advisory

Debt Capital Raising & Funding Strategy

Financial modelling and scenario analysis

Capital structuring and funding strategy

Lender engagement and partner selection

Negotiation of term sheets and agreements

End-to-end transaction execution

Private Equity & Strategic Equity Transactions
Deal structuring and valuation

Partner identification and selection

Negotiation of commercial terms

Due diligence and data room management

Shareholder agreements and transaction documentation

Mergers & Acquisitions (Buy-Side & Sell-Side) 

We support acquisitions, disposals, and strategic transactions.
This includes:

  • Target identification and strategic fit assessment
  • Valuation and pricing strategy
  • Due diligence management
  • Transaction structuring (full or partial)
  • Negotiation and execution of agreements
BEE & Ownership Transactions 

We structure empowerment transactions that are:

  • Strategically aligned
  • Value-accretive
  • Properly funded

Including:

  • Partner selection
  • Transaction structuring
  • Funding mechanisms
  • Shareholder alignment
Business Rescue & Turnaround Advisory 

Led by a registered Business Rescue Practitioner.
We support:

  • Formal business rescue processes
  • Informal restructurings and turnarounds
  • Financial restructuring and stabilisation
  • Business rescue plan development
  • Stakeholder engagement and compliance
Valuation & Financial Advisory

We provide robust financial insight to support decision-making:

  • Business valuation
  • Capital structure optimisation
  • Financial modelling
  • Scenario analysis
  • Investment decision support
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