Primera Capital provides advisory and consulting services to established and growing businesses, typically with annual revenues between R10 million and R300 million
Strategy & Growth Advisory
Making the Choices That Shape the Next Stage
Strategy is ultimately about choice.
Where will the business compete?
How will it win?
Where should scarce capital and management attention be allocated?
Which opportunities should be pursued?
Which should be rejected?
And what capabilities will the organisation require to execute successfully?
Primera Capital works with boards, shareholders and management teams to answer these questions and translate them into actionable strategic priorities.
Turning Strategic Choices Into Financial Insight
Important business decisions require more than intuition.
We develop financial models and valuation analyses that allow decision-makers to understand the financial consequences of alternative strategies and transactions.
Models are designed not simply to produce numbers, but to identify the assumptions and value drivers that matter most.
Preparing the Business and Finding the Right Capital
Capital is not simply funding.
The source, structure, cost and timing of capital can materially influence both the growth trajectory and long-term value of a business.
Primera Capital assists companies in developing an appropriate capital strategy and preparing for engagement with potential funders and investors
Preparing the Business and Finding the Right Capital
M&A can accelerate strategy — or destroy significant value.
Successful transactions require strategic discipline before the transaction, financial discipline during the transaction and effective execution after the decision has been made.
Primera Capital advises clients on both sides of the transaction.
Bringing an Investor's Perspective to Strategic Decisions
Private equity thinking combines strategy with disciplined capital allocation.
Every investment ultimately asks several fundamental questions:
- What creates value?
- What could destroy value?
- What is the business worth?
- How much capital is required?
- What return should that capital generate?
And what needs to happen operationally for that return to be achieved?
Primera Capital brings this investment perspective to strategic and corporate finance assignments.
Primera Capital's role does not necessarily end when the strategy document or financial model is completed.
Where appropriate, we remain involved in the execution process — coordinating workstreams, engaging investors and funders, supporting negotiations and helping management move the transaction or strategic initiative towards completion.
Strategy creates direction. Execution creates outcomes.