What We Do
Corporate Finance Advisory
Supporting capital, ownership, and transaction decisions
Founder & Leadership Development
Ensuring the business is structured to support and realise value
PRIMERA CAPITAL
Strategic and corporate finance advisory for established and mid-market businesses.
Strategy | Corporate Finance | Advisory
Building Businesses That Grow in Value
Primera Capital works with business owners, boards and management teams navigating the strategic and financial decisions that shape the next stage of their businesses. We bring together strategy, corporate finance, investment and transaction experience to help clients make better strategic choices, allocate capital effectively, fund growth and execute complex transactions.
Growth Is Not the Same as Value Creation
Successful businesses eventually reach a point where the decisions that created their early growth are no longer sufficient for the next stage.
As businesses grow, complexity increases. Capital requirements become greater. Competition intensifies. Management structures need to evolve. Strategic choices become more consequential — and the cost of getting those choices wrong becomes significantly higher.
iT IS NOT SIMPLY "HOW DO WE GROW?
The more important questions become:
Primera Capital helps established businesses navigate these decisions.
Experience That Informs Our Advice
MEET FRENCEL
Primera Capital is led by Frencel Gillion CA(SA), a corporate finance and investment professional with more than 30 years of experience across executive leadership, corporate finance, private equity, investment and business strategy. This combination of executive, investment and transaction experience gives Primera Capital a perspective that extends beyond traditional consulting.
We understand strategy.
We understand capital. We understand transactions. And importantly, we understand the practical challenge of converting strategic decisions into results.
We understand capital. We understand transactions. And importantly, we understand the practical challenge of converting strategic decisions into results.
A Conversation Can Be the Starting Point
Whether you are considering an acquisition, raising capital, reviewing your strategy, evaluating a transaction or simply confronting an important strategic decision, an initial conversation can help clarify the options.