Home - Primera Capital

PRIMERA CAPITAL

Strategic and corporate finance advisory for established and mid-market businesses.

Strategy | Corporate Finance | Advisory

Building Businesses That Grow in Value

Primera Capital works with business owners, boards and management teams navigating the strategic and financial decisions that shape the next stage of their businesses. We bring together strategy, corporate finance, investment and transaction experience to help clients make better strategic choices, allocate capital effectively, fund growth and execute complex transactions.

Growth Is Not the Same as Value Creation

Successful businesses eventually reach a point where the decisions that created their early growth are no longer sufficient for the next stage.

As businesses grow, complexity increases. Capital requirements become greater. Competition intensifies. Management structures need to evolve. Strategic choices become more consequential — and the cost of getting those choices wrong becomes significantly higher.

Let's discuss where your business goes next.

iT IS NOT SIMPLY "HOW DO WE GROW?

The more important questions become:

Where should we grow?

Where should we allocate capital?

How should we fund that growth?

Should we build, acquire or partner?

Which opportunities should we pursue — and which should we walk away from?

How do we translate strategy into sustainable enterprise value?

Primera Capital helps established businesses navigate these decisions.

Experience That Informs Our Advice

MEET FRENCEL

Primera Capital is led by Frencel Gillion CA(SA), a corporate finance and investment professional with more than 30 years of experience across executive leadership, corporate finance, private equity, investment and business strategy. This combination of executive, investment and transaction experience gives Primera Capital a perspective that extends beyond traditional consulting. We understand strategy.

We understand capital. We understand transactions. And importantly, we understand the practical challenge of converting strategic decisions into results.

A Conversation Can Be the Starting Point

Whether you are considering an acquisition, raising capital, reviewing your strategy, evaluating a transaction or simply confronting an important strategic decision, an initial conversation can help clarify the options.

Let's discuss where your business goes next.