The Problem: Growth Without Value
Most businesses are built to operate.
Few are built to create transferable value.
Why Primera Capital Focuses on the Mid-Market?
The mid-market (R50m – R500m+ revenue) is where:
It is also where most value is either created — or lost.
Three Paths of Growth
Businesses at this stage tend to follow three paths:
The difference is not growth.
It is discipline applied at scale.
The objective is not growth alone.
It is to build a business that is,scalable,transferable, capital-ready and less dependent on the founder.
A business that can be: Sold, Scaled with capital, Transitioned beyond the founder.
The Seven Value Shifts
For this to happen, businesses must evolve across seven structural areas:
These are not improvements.
They are structural transitions required to create enterprise value.
What We Do
Corporate Finance Advisory
Supporting capital, ownership, and transaction decisions
Founder & Leadership Development
Ensuring the business is structured to support and realise value
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